Our main mission is to create long-lasting fashion for a sustainable future beyond the seasons by creating pieces that defy time. We truly believe in the slow fashion movement that is becoming more and more relevant in today's fast-moving mass consumer culture. We always prioritize quality over quantity, so we aim to use only the best materials so we can create designs that will last and will always have a place in your closet.

Production

Our designs are produced in small local production facilities in Turkey. We work with carefully selected manufacturers based on supplier expertise, material sourcing and generally when the option is in line with our designs and standards. We know every single person in each of the manufacturers and work closely with them each season to learn more about how we can be more sustainable and better ourselves.

Materials

Our materials are always high quality fabrics. 90% of the materials used in our collections are of natural or recycled origin. All our fabrics are Oeko Tek certified to be free of harmful and toxic substances, and we use many types of recycled fabrics or yarns, such as “EcoVero viscose” and “Naia” yarn.

Organic Cotton

100% of the cotton we use is now GOTS certified. Our organic fibers are produced without the use of hazardous chemicals that pollute the environment and less water is used.

Tree Friendly Viscose

Instead of being made from cellulose from trees or plants, our viscose usually comes from the waste of discarded cotton crops. This protects plants and trees and ultimately reduces the carbon footprint of the raw material.

Recycled Fibers

By using recycled fibers, we give a second life to raw materials that would otherwise end up in the ocean or landfill. This brings us one step closer to a circular fashion model.

Faux Leather

The artificial leather we use is produced in an environmentally friendly way that does not release CO2 into the atmosphere.

Organic Silk

The organic silk we use is GOTS certified. It is produced without the use of hazardous chemicals that pollute the environment, and less water is used to grow. It also goes back to its origins, and we're sure the people who raised it got a fair wage.

Lyocell ( Tencel )

These fibers are obtained from renewable raw material wood. The fabric was created in an environmentally responsible production process and is certified as compostable and biodegradable so that it can be fully returned to nature.

Conscious Business Model

Slow Fashion

In order to combat the harmful effects of fast fashion on the environment and the excessive consumption it brings, we reduced the number of our collections from 4 to 2 per year. This not only allowed us to focus on every detail, but also allowed us to be more committed to producing exceptional, enduring pieces that are not just something you'll wear a few times.

On Demand Production

We have recently switched to a make-to-order business model. Thanks to our own manufacture and small local producers, we can quickly produce your individual order and thus respond to the real demand for each product. Manufacturing on demand allows us to reduce overproduction and waste. By doing this, we use all the fabrics we ordered and we do not have excess stocks.

Renovation Service

We want to ensure that each of our designs has the longest possible lifespan. That's why we offer our customers to have their garments repaired free of charge.

Packaging

We aim to reduce the amount of packaging each year so we have converted all of our packaging into recyclable biodegradable materials.

Ticket

All tags that come with your garments are printed on recycled FSC certified paper.

The fashion industry is constantly evolving and we have made it our mission to keep doing our best to better ourselves.